You built the product. Otto gets it seen.

For startup founders who aren't marketers.

Otto is the social media marketing team your startup doesn't have. It turns your real app into scroll-stopping TikToks and Reels, built on the formats that win, and posts them on schedule. You just approve.

  • No marketing experience needed
  • Nothing posts without your approval
  • Failed videos refunded
  • Cancel anytime

Watch: Otto in 60 seconds

How a founder goes from a flat signup graph to a week of TikToks and Reels: describe the app, drop in real screenshots, pick AI creators, then approve the videos Otto writes, edits and schedules. Watch the film (1:00).

You can build it. Getting it seen is a different job.

Otto does that job for you.

It's a complete social media marketing team that lives in one tab. It decides what to post, writes it, produces it and publishes it. You get back to building, and your app finally gets seen.

Five roles you never have to hire.

  • Format strategist: Chooses a proven format and hook style for every video and keeps rotating them, so you never stare at a blank page wondering what to post.
  • Scriptwriter: Writes 15–20 second scripts in your audience's language: hook first, one clear idea, one call to action.
  • On-camera creators: AI creators with natural voices present your app. No filming, no ring light, no showing your face.
  • Video editor: Cuts your real screenshots and screen recordings into 9:16 videos with captions, music and sound effects.
  • Social media manager: Fills your calendar and posts to TikTok and Instagram Reels at the times you choose.

You ship the product. Otto ships the videos. Your only job: approve what you like.

Don't guess what to post. Post what already works.

The app videos that win follow patterns: a hook in the first second, a problem people feel, the reveal, the payoff. Otto’s format engine is built on the patterns that keep winning on TikTok and Reels (problem hooks, creator split-screens, facecam walkthroughs, before-and-afters, speedruns) and rebuilds every one around your product, your audience and your real screens.

  • Problem hook: Opens on a pain your audience feels, then reveals the fix.
  • Creator split-screen: A creator reacts on top while your app does the work below.
  • Facecam walkthrough: A creator talks viewers through your real screens.
  • Before / after: The messy old way next to the one-tap new way.
  • Speedrun: A real task done in your app against the clock.
  • Your product: Built from your real screenshots and screen recordings
  • Your audience: Written in the words your users actually use
  • Your voice: Presented by the creators and voices you pick

Every batch rotates formats and hook styles and never reuses a hook you’ve already posted. Every script is checked against a blocklist of tired ad clichés before you ever see it. You’re always testing something new, and your feed never sounds like an ad.

Meet the faces of your marketing.

Pick one or two AI creators, each with a natural voice. They take turns presenting your app on camera, filmed from several angles, so your account has a consistent face and voice without you ever filming.

  • Mia (voice: Jessica): Bright, chatty, bedroom-selfie energy
  • Zoe (voice: Sarah): Warm, confident, straight to the point
  • Priya (voice: Laura): Smart, playful, productivity nerd
  • Jake (voice: Liam): Hyped, fast-talking, gamer friend
  • Marcus (voice: Chris): Laid-back, honest, big-brother vibe
  • Kenji (voice: Will): Calm, techy, explains things clearly

How it works

  1. Describe your app and who it is for, then upload real screenshots and screen recordings.
  2. Otto picks a proven format and hook, writes a 15–20 second script and builds a creator-led video from your real screens.
  3. You approve, reject or regenerate. Approved videos are scheduled to TikTok and Instagram Reels in your timezone.

Who it's for

Learn more

Frequently asked questions

I'm a technical founder with no marketing experience. Is Otto for me?

That is exactly who it is for. Describe your app and who it's for, upload a few screenshots or screen recordings, and pick your creators. Otto decides the formats and hooks, writes and produces the videos, and schedules them. You review and approve.

How does Otto know what kind of videos to make?

Its format engine is built on the short-form structures that work for apps on TikTok and Reels: problem hooks, creator split-screens, facecam walkthroughs, before-and-afters and speedruns, each paired with a different hook style. Otto adapts them to your product, your audience and your real screens, and rotates them every batch so you never repeat a hook.

What kind of products does Otto work for?

Mobile apps and web apps. Every video is built from your real screenshots and screen recordings, so viewers see the actual product they will download.

How is this different from hiring an agency or a freelancer?

Finished videos take minutes instead of days, cost from $4.30 each in credits instead of per-video fees or a retainer, and are built from your actual product. You still approve every post.

Will anything post without my approval?

No. Batch videos wait in your review queue until you approve them. Approved videos go to your next open posting slot, and nothing publishes before its scheduled time.

Do I have to connect TikTok and Instagram?

No. Connecting lets Otto publish for you. Without it, finished videos stay on your calendar and you can download and post them yourself.

How do credits work?

Each generation costs credits based on quality tier and format, charged when it starts. A video costs 4,300 to 12,100 credits. If a generation fails, the credits come back automatically. Credits are priced at 1,000 credits = $1 and top-ups start at $10.

Which quality tier should I pick?

Fast is great for testing hooks at volume. Balanced and Premium use stronger script models and sharper visuals for more polished videos. You can switch tiers any time.

Is AI-generated content disclosed?

Yes. Videos are presented by AI creators and voices, and posts to TikTok are published with TikTok's AI-generated content label.

Can I manage more than one app or invite my team?

Yes. Add each app as its own brand workspace, and invite teammates as seats on your account.

Can I cancel?

Yes, cancel anytime from your billing settings.

Start your first batch with Otto — Your automated social media marketer.