Short-form video marketing for SaaS and web apps

SaaS is hard to explain and harder to make exciting. Otto shows one job getting done in your product, narrated by a creator, in 20 seconds. That's the format people actually watch.

The problem

• Demos don't fit the feed. A 3-minute walkthrough gets skipped. Nobody has cut the 20-second version.
• Desktop UI looks tiny on a phone. Wide browser recordings are unreadable in a vertical feed.
• LinkedIn posts only go so far. Your buyers also scroll TikTok and Reels, and almost no competitor is showing up there.

How Otto helps

• Desktop captures, made vertical. Upload browser or desktop recordings and Otto auto-crops them for 9:16, so the interface stays readable.
• One job per video. Scripts focus on a single workflow, from problem to result, the way short-form viewers want it.
• Formats that explain. Facecam walkthroughs, before-and-afters and speedruns are built for showing software working.
• Consistent, on schedule. Batches land in your review queue; approved videos post to TikTok and Reels on your cadence.

Frequently asked questions

Does this work for B2B products?

Yes. Work-problem videos and quick product demos reach professionals on TikTok and Reels. Otto writes for the audience you describe.

Can I use the videos elsewhere?

You can download any finished video from your schedule and post it yourself, for example to LinkedIn or YouTube Shorts.

Learn more

• Social media marketing for SaaS
• UGC script generator
• UTM link builder

Start your first batch with Otto — Your automated social media marketer.