TikTok and Reels marketing for mobile apps
People download apps they've seen working. Otto puts your real screens in front of them every week: creator-led TikToks and Reels, built from your screenshots and screen recordings, posted on schedule.
The problem
- App Store search is crowded. Ranking for a keyword takes months. Short-form video reaches people who were never searching for you.
- Ad budgets run out. Paid installs stop the day the budget does. A steady organic feed keeps working.
- You're shipping, not filming. Every release deserves a video. Nobody on the team has time to make one.
How Otto helps
- Your real screens, on camera. Upload screenshots and screen recordings (MP4, MOV or WebM). Every video composites them in 9:16 with captions kept inside the safe zone.
- A creator presents your app. Pick one or two AI creators with natural voices. They hook the viewer, show the problem and walk through your app.
- Ends with a clear call to action. Scripts close with one action, such as searching for your app in the App Store or tapping the link in bio.
- Posted while you build. Approve the batch and Otto schedules it to TikTok and Instagram Reels in your timezone.
Frequently asked questions
Does Otto work for iOS and Android apps?
Yes. Otto works from screenshots and screen recordings, so it does not matter which platform your app runs on.
What should I upload?
A few clean screenshots of your key screens and a short screen recording of your main flow. More variety gives the engine more to work with.
Will the videos look like ads?
They are built to look like creator content: a person talking to camera, your app on screen, captions and music, in the formats that perform on TikTok and Reels.
Learn more
Start your first batch with Otto — Your automated social media marketer.