Engagement Rate Calculator for TikTok & Instagram

Calculate engagement rate by followers or by views from likes, comments, shares and saves. Free calculator for TikTok, Instagram Reels and YouTube Shorts.

How to use it

  1. Enter likes, comments, shares and saves.
  2. Enter followers or views.
  3. Read your engagement rate and compare posts.

How engagement rate is calculated

Engagement rate = (likes + comments + shares + saves) / followers (or views) x 100.

By followers or by views?

Engagement by followers shows how your audience responds. Engagement by views is better for short video, where most views come from people who do not follow you.

Interpreting results

Compare videos to each other and to your own history rather than to generic benchmarks, which vary widely by niche and platform.

Frequently asked questions

What is a good engagement rate on TikTok?

It varies by niche and account size. Track your own baseline and aim to improve it video over video.

Should shares and saves count?

Yes, they are strong signals of value. Include them when the platform shows them.

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