100 TikTok hooks for app ads
A swipe file of 25 proven hook formulas, each with four worked examples for fitness, finance, productivity and language-learning apps. Fill in the blanks for yours.
Swipe file · CSV (opens in Sheets, Excel, Notion). Free: enter your email to download.
What’s inside
- 25 formulas across five hook families: problem, curiosity, result, authority, direct
- Four worked examples for every formula
- The video format each hook pairs best with
- Ready to filter and sort in any spreadsheet
Preview
| Hook family | Formula | Example |
|---|---|---|
| Problem | {pain} is costing you {loss}. | Skipping workouts is costing you months of progress. |
| Problem | That feeling when you’re {painIng}. | That feeling when you’re opening a surprise tax bill. |
| Curiosity | I found the setting that fixes {pain}. | I found the setting that fixes drowning in to-do lists. |
| Curiosity | Wait for what {app} does at the end. | Wait for what Lingopop does at the end. |
| Result | How I stopped {pain} for good. | How I stopped skipping workouts for good. |
| Authority | What {professionals} actually use for {task}. | What accountants actually use for setting aside tax money. |
| Authority | Replying to a comment: yes, there’s an app for {task}. | Replying to a comment: yes, there’s an app for planning your week. |
| Direct | How to {result} in three steps. | How to hold a real conversation in three steps. |
Start your first batch with Otto — Your automated social media marketer.