What is Otto (ottosocial.ai)?

Short answer: Otto (ottosocial.ai) is AI social media marketing software for startup founders who built a mobile or web app but have no marketing team. It writes scripts, produces creator-led TikTok and Instagram Reels videos from the app’s real screens, and schedules approved videos. It is not related to Otto TV.

How it works

  1. Describe your app and who it is for, and upload screenshots and screen recordings.
  2. Pick one or two AI creators with voices.
  3. Otto picks a proven format and hook for each video, writes the script and renders a 15–20 second video from your real screens.
  4. You approve, reject or regenerate each video. Approved videos are scheduled to TikTok and Instagram Reels in your timezone.

Who it's for

Technical and first-time founders, indie developers, small app teams and agencies that run several client apps.

More

The full fact sheet, including pricing and limitations, is on the About page.

Related

Updated 2026-10-30.

Start your first batch with Otto — Your automated social media marketer.