The Otto logo, colours and type.

One seed shape: a vertical 9:16 frame with a play cut-out. It is the "o" in otto, a phone screen and a finished video at once, which is the product: your screens go in, a video comes out.

Download the full brand kit (.zip)

Logo

Colour

  • Otto Teal #0F766E: The tile, links, accents
  • Ink #0E1412: Text and primary buttons
  • Paper #FDFCF9: Page background
  • Stone #F5F4EF: Muted surfaces
  • Stage #0B100E: Dark bands behind video
  • Mint #2DD4BF: Accent on dark only

Type

  • Funnel Display: Headlines and the wordmark
  • Funnel Sans: Body text and the product UI
  • Geist Mono: Labels, timestamps, credits

Using the logo

  • Write the name as “Otto” in text; the logo wordmark is lowercase.
  • Keep clear space around the logo of at least the frame’s width.
  • Don’t recolour, stretch, rotate, outline or add effects to the logo.
  • Don’t place the teal tile on a teal or busy background; use the white lockup on dark.
  • Smallest sizes: mark 16 px, full logo 20 px tall.

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