The Otto logo, colours and type.
One seed shape: a vertical 9:16 frame with a play cut-out. It is the "o" in otto, a phone screen and a finished video at once, which is the product: your screens go in, a video comes out.
Download the full brand kit (.zip)
Logo
- Logo (SVG): Primary lockup
- Logo on dark (SVG): For dark backgrounds
- Mark (SVG): App icon, avatars
- Wordmark (SVG): Where the mark is already nearby
Colour
- Otto Teal #0F766E: The tile, links, accents
- Ink #0E1412: Text and primary buttons
- Paper #FDFCF9: Page background
- Stone #F5F4EF: Muted surfaces
- Stage #0B100E: Dark bands behind video
- Mint #2DD4BF: Accent on dark only
Type
- Funnel Display: Headlines and the wordmark
- Funnel Sans: Body text and the product UI
- Geist Mono: Labels, timestamps, credits
Using the logo
- Write the name as “Otto” in text; the logo wordmark is lowercase.
- Keep clear space around the logo of at least the frame’s width.
- Don’t recolour, stretch, rotate, outline or add effects to the logo.
- Don’t place the teal tile on a teal or busy background; use the white lockup on dark.
- Smallest sizes: mark 16 px, full logo 20 px tall.
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