# Short-form video marketing for SaaS and web apps

> Otto turns your web app into creator-led short videos for TikTok and Reels. Desktop screen recordings are auto-cropped to vertical. Built for SaaS founders.

SaaS is hard to explain and harder to make exciting. Otto shows one job getting done in your product, narrated by a creator, in 20 seconds. That's the format people actually watch.

## The problem

- **Demos don't fit the feed.** A 3-minute walkthrough gets skipped. Nobody has cut the 20-second version.
- **Desktop UI looks tiny on a phone.** Wide browser recordings are unreadable in a vertical feed.
- **LinkedIn posts only go so far.** Your buyers also scroll TikTok and Reels, and almost no competitor is showing up there.

## How Otto helps

- **Desktop captures, made vertical.** Upload browser or desktop recordings and Otto auto-crops them for 9:16, so the interface stays readable.
- **One job per video.** Scripts focus on a single workflow, from problem to result, the way short-form viewers want it.
- **Formats that explain.** Facecam walkthroughs, before-and-afters and speedruns are built for showing software working.
- **Consistent, on schedule.** Batches land in your review queue; approved videos post to TikTok and Reels on your cadence.

## Frequently asked questions

### Does this work for B2B products?

Yes. Work-problem videos and quick product demos reach professionals on TikTok and Reels. Otto writes for the audience you describe.

### Can I use the videos elsewhere?

You can download any finished video from your schedule and post it yourself, for example to LinkedIn or YouTube Shorts.