# TikTok and Reels marketing for mobile apps

> Otto turns your real app screens into creator-led TikToks and Reels, then schedules them. Short-form video marketing for iOS and Android apps, handled.

People download apps they've seen working. Otto puts your real screens in front of them every week: creator-led TikToks and Reels, built from your screenshots and screen recordings, posted on schedule.

## The problem

- **App Store search is crowded.** Ranking for a keyword takes months. Short-form video reaches people who were never searching for you.
- **Ad budgets run out.** Paid installs stop the day the budget does. A steady organic feed keeps working.
- **You're shipping, not filming.** Every release deserves a video. Nobody on the team has time to make one.

## How Otto helps

- **Your real screens, on camera.** Upload screenshots and screen recordings (MP4, MOV or WebM). Every video composites them in 9:16 with captions kept inside the safe zone.
- **A creator presents your app.** Pick one or two AI creators with natural voices. They hook the viewer, show the problem and walk through your app.
- **Ends with a clear call to action.** Scripts close with one action, such as searching for your app in the App Store or tapping the link in bio.
- **Posted while you build.** Approve the batch and Otto schedules it to TikTok and Instagram Reels in your timezone.

## Frequently asked questions

### Does Otto work for iOS and Android apps?

Yes. Otto works from screenshots and screen recordings, so it does not matter which platform your app runs on.

### What should I upload?

A few clean screenshots of your key screens and a short screen recording of your main flow. More variety gives the engine more to work with.

### Will the videos look like ads?

They are built to look like creator content: a person talking to camera, your app on screen, captions and music, in the formats that perform on TikTok and Reels.