# Free UTM Link Builder for Social Campaigns

> Build UTM-tagged links for TikTok, Instagram and other campaigns in one click. Consistent naming, instant output, free and private in your browser.

Free interactive tool: https://www.ottosocial.ai/resources/tools/utm-link-builder

## How to use it

1. Paste your destination URL.
2. Choose the source, medium and campaign.
3. Copy the tagged link into your bio or ad.

## What are UTM parameters?

UTM parameters are tags on a link that tell analytics tools which campaign sent each visit. They make it possible to attribute sign-ups to a specific video or platform.

## Naming conventions

Use lowercase, hyphens instead of spaces and a consistent scheme such as source = tiktok, medium = social, campaign = launch-oct.

## Related

- [Glossary: UTM parameters](/resources/glossary/utm-parameters)
- [App marketing metrics explained](/resources/blog/app-marketing-metrics-explained)

## Frequently asked questions

### Are UTM links safe for SEO?

Yes. Use them for external campaigns; canonical tags tell search engines the clean URL is the primary one.

### Does my data leave the browser?

No. The builder runs entirely in your browser.