# Free 30-Day TikTok & Reels Content Plan Generator for Apps

> Get a free, personalized 30-day TikTok and Instagram Reels plan for your app: a format, hook, angle and call to action for every posting day. Download as CSV.

Free interactive tool: https://www.ottosocial.ai/resources/tools/tiktok-content-plan-generator

## How to use it

1. Describe your app, who it is for and how often you can post.
2. Enter your email so we can send you a copy.
3. Get your plan instantly: positioning, three content pillars and a video idea for every posting day. Download it as CSV.

## What you get

A four-week posting plan written for your app: a one-sentence positioning line, three content pillars to rotate, and a video for every posting day (3, 5 or 7 a week). Each video has a proven format (problem hook, creator split-screen, facecam walkthrough, before/after or speedrun), a hook, a one-line angle and a call to action matched to a mobile or web app.

## How it works

The plan uses the same five formats and hook rules Otto uses to make real app videos: hook in the first second, the real app on screen, one idea per video, no invented statistics or fake testimonials. It rotates formats so no two days look the same.

## What to do with it

Film the week-one videos in one sitting, post them on schedule, and after a week keep the two formats with the best watch time. Our [posting cadence guide](/resources/blog/how-often-to-post-on-tiktok-and-reels) explains why consistency matters, and the [hook formulas](/resources/blog/tiktok-hooks-for-app-ads) help you write more.

## Related

- [How to promote an app on TikTok](/resources/blog/how-to-promote-an-app-on-tiktok)
- [Social media content calendar for apps](/resources/blog/social-media-content-calendar-for-apps)

## Frequently asked questions

### Is the content plan generator free?

Yes. Enter your app details and email and you get the full plan instantly, plus a copy by email.

### Is the plan written by AI?

Yes. Plans are written by AI from your app details, using Otto’s five proven formats and hook rules. If the AI is unavailable, you get a plan built from the same templates.

### Can Otto make the videos for me?

Yes. Otto turns plans like this into creator-led TikToks and Reels built from your app’s real screens, and schedules them after you approve them.