# What is a UGC ad?

A UGC (user-generated content) ad is an ad made in the style of organic creator content: a real-looking person on a phone camera showing a product in use.

UGC ads are popular on TikTok and Instagram Reels because they feel native to the feed. They can be filmed by creators or produced with AI tools. They typically run 15 to 30 seconds and follow a hook, problem, solution, call-to-action structure.

URL: https://www.ottosocial.ai/resources/glossary/ugc-ad