# The Technical Founder’s TikTok Playbook

> Free PDF playbook for founders who built an app and need users: positioning, the five video formats that work for apps, hooks, scripts, cadence and metrics.

Everything a non-marketer needs to get an app seen on TikTok and Reels, in one short PDF: positioning, five proven formats, hook formulas, a script template, a posting plan and what to measure.

## What’s inside

- The one-sentence positioning worksheet
- Five video formats that work for apps, beat by beat
- Hook formulas and a 15–20 second script template
- A four-week posting plan and the metrics that matter

## Contents

1. Why this playbook exists
2. Step 1: Write your one-sentence positioning
3. Step 2: Use five formats that work for apps
4. Step 3: Write hooks that stop the scroll
5. Step 4: Script 15–20 seconds in six beats
6. Step 5: Record your app properly
7. Step 6: Ship on a schedule
8. Step 7: Measure what matters
9. Ground rules
10. Your week-one checklist

Free with an email address: https://www.ottosocial.ai/resources/downloads/technical-founders-tiktok-playbook