# Free downloads for app founders

- [Your free 30-day TikTok & Reels plan](https://www.ottosocial.ai/resources/tools/tiktok-content-plan-generator): Tell us about your app and get a personalized 30-day plan: a video every posting day, each with a proven format, a hook and an angle written for your audience.
- [100 TikTok hooks for app ads](https://www.ottosocial.ai/resources/downloads/tiktok-hook-swipe-file): A swipe file of 25 proven hook formulas, each with four worked examples for fitness, finance, productivity and language-learning apps. Fill in the blanks for yours.
- [The Technical Founder’s TikTok Playbook](https://www.ottosocial.ai/resources/downloads/technical-founders-tiktok-playbook): Everything a non-marketer needs to get an app seen on TikTok and Reels, in one short PDF: positioning, five proven formats, hook formulas, a script template, a posting plan and what to measure.