# Blog

- [Social Media Content Calendar for Apps: Template and Workflow](https://www.ottosocial.ai/resources/blog/social-media-content-calendar-for-apps): Build a weekly content calendar for an app: themes, formats, a template to copy, a batching workflow and how to review and schedule posts efficiently.
- [How to Make Screen Recording Videos for App Ads](https://www.ottosocial.ai/resources/blog/screen-recording-videos-for-app-ads): Step-by-step guide to recording and editing app demo videos that convert: setup, framing, pacing, captions, audio and export settings for TikTok and Reels.
- [App Marketing Metrics Explained: CPI, CAC, LTV and ROAS](https://www.ottosocial.ai/resources/blog/app-marketing-metrics-explained): Plain-English definitions and formulas for CPI, CAC, LTV, ROAS, retention and payback period, with a worked example for mobile app marketers.
- [Social Media Marketing for SaaS and Web Apps on a Small Budget](https://www.ottosocial.ai/resources/blog/saas-social-media-marketing): How SaaS and web app founders can use short-form video on TikTok, Instagram and LinkedIn to get sign-ups: messaging, formats, workflow and metrics.
- [How Often Should You Post on TikTok and Instagram Reels?](https://www.ottosocial.ai/resources/blog/how-often-to-post-on-tiktok-and-reels): A practical posting cadence for app and SaaS brands on TikTok and Instagram Reels, with weekly schedules for small teams and what to track.
- [Instagram Reels for App Marketing: Strategy, Specs and Ideas](https://www.ottosocial.ai/resources/blog/instagram-reels-for-app-marketing): How to use Instagram Reels to market a mobile or web app: ideal specs, content ideas, caption and hashtag strategy, and how to measure results.
- [25 TikTok Hook Formulas for App Ads (With Examples)](https://www.ottosocial.ai/resources/blog/tiktok-hooks-for-app-ads): Copy-ready TikTok and Reels hook formulas for app ads, grouped by type, with examples and tips for testing which hooks earn installs.
- [AI UGC Ads Explained: How They Work and When to Use Them](https://www.ottosocial.ai/resources/blog/ai-ugc-ads-explained): AI UGC ads use synthetic creators and voices to make UGC-style videos fast. Learn how they work, where they fit, disclosure rules and quality tips.
- [UGC Ads for Mobile Apps: The Complete Guide](https://www.ottosocial.ai/resources/blog/ugc-ads-for-mobile-apps): What UGC ads are, why they outperform polished creative for apps, the formats that work, how to brief creators and how to produce them at scale.
- [How to Promote an App on TikTok (2026 Guide)](https://www.ottosocial.ai/resources/blog/how-to-promote-an-app-on-tiktok): A step-by-step plan to promote a mobile or web app on TikTok: content types, hooks, posting cadence, organic vs paid and how to measure what works.