# What is Otto (ottosocial.ai)?

**Short answer:** Otto (ottosocial.ai) is AI social media marketing software for startup founders who built a mobile or web app but have no marketing team. It writes scripts, produces creator-led TikTok and Instagram Reels videos from the app’s real screens, and schedules approved videos. It is not related to Otto TV.

## How it works

1. Describe your app and who it is for, and upload screenshots and screen recordings.
2. Pick one or two AI creators with voices.
3. Otto picks a proven format and hook for each video, writes the script and renders a 15–20 second video from your real screens.
4. You approve, reject or regenerate each video. Approved videos are scheduled to TikTok and Instagram Reels in your timezone.

## Who it's for

Technical and first-time founders, indie developers, small app teams and agencies that run several client apps.

## More

The full fact sheet, including pricing and limitations, is on the [About page](/about).

Updated 2026-10-30. URL: https://www.ottosocial.ai/resources/answers/what-is-otto