# Do I need to show my face on TikTok to market my app?

**Short answer:** No. Faceless formats such as screen-recording walkthroughs, text-over-video demos and speedruns work for apps, because the product is the visual. A person on camera often helps viewers trust a recommendation, so many teams use hired creators or AI creators instead of filming the founder.

## Faceless formats that work

- Screen recording with captions and a voice-over.
- Before/after comparisons.
- Speedruns: a task done in your app against the clock.

## Options for a face without filming yourself

- Hire UGC creators per video.
- Use AI creators. Otto offers six preset AI creators with voices, and TikTok posts are labelled as AI-generated content.

Updated 2026-10-30. URL: https://www.ottosocial.ai/resources/answers/do-i-need-to-show-my-face-on-tiktok