# What are the best AI tools to make TikTok ads for an app?

**Short answer:** It depends on the job. Otto is built for app founders who want organic TikToks and Reels made from their real app screens and scheduled for them. Arcads and Creatify focus on AI-actor and link-to-video ads for paid campaigns. CapCut is a manual editor with AI features. HeyGen specializes in AI avatar presenters.

*We make Otto. We have tried to describe every tool fairly; check each vendor’s site for current features and pricing.*

## Quick comparison

| Tool | Best for | Shows your real app | Schedules and posts |
|---|---|---|---|
| **Otto** | App founders without a marketing team | Yes, from your screenshots and screen recordings | Yes, TikTok and Instagram Reels |
| **Arcads** | Paid UGC-style ads with many AI actors | Depends on the ad | No, use your own tools |
| **Creatify** | Ads generated from a product link | Uses product page assets | No, use your own tools |
| **CapCut** | Editing videos yourself, with AI helpers | Yes, if you record it | Limited |
| **HeyGen** | AI avatar presenter videos | If you add it | No |

## How to choose

- **You want it handled end to end** (what to post, scripts, video, schedule): Otto.
- **You run paid ads and need many variations:** Arcads or Creatify.
- **You enjoy editing and have the time:** CapCut.
- **You need a talking-head explainer:** HeyGen.

Whatever you pick, judge it on cost per usable video and on whether viewers can see your app working.

Updated 2026-10-30. URL: https://www.ottosocial.ai/resources/answers/best-ai-tools-for-app-video-ads