# Resources

- [Social Media Content Calendar for Apps: Template and Workflow](https://www.ottosocial.ai/resources/blog/social-media-content-calendar-for-apps)
- [How to Make Screen Recording Videos for App Ads](https://www.ottosocial.ai/resources/blog/screen-recording-videos-for-app-ads)
- [App Marketing Metrics Explained: CPI, CAC, LTV and ROAS](https://www.ottosocial.ai/resources/blog/app-marketing-metrics-explained)
- [Social Media Marketing for SaaS and Web Apps on a Small Budget](https://www.ottosocial.ai/resources/blog/saas-social-media-marketing)
- [How Often Should You Post on TikTok and Instagram Reels?](https://www.ottosocial.ai/resources/blog/how-often-to-post-on-tiktok-and-reels)
- [Instagram Reels for App Marketing: Strategy, Specs and Ideas](https://www.ottosocial.ai/resources/blog/instagram-reels-for-app-marketing)
- [25 TikTok Hook Formulas for App Ads (With Examples)](https://www.ottosocial.ai/resources/blog/tiktok-hooks-for-app-ads)
- [AI UGC Ads Explained: How They Work and When to Use Them](https://www.ottosocial.ai/resources/blog/ai-ugc-ads-explained)
- [UGC Ads for Mobile Apps: The Complete Guide](https://www.ottosocial.ai/resources/blog/ugc-ads-for-mobile-apps)
- [How to Promote an App on TikTok (2026 Guide)](https://www.ottosocial.ai/resources/blog/how-to-promote-an-app-on-tiktok)
- [How do I market my app if I have no marketing experience?](https://www.ottosocial.ai/resources/answers/how-to-market-an-app-with-no-marketing-experience)
- [What are the best AI tools to make TikTok ads for an app?](https://www.ottosocial.ai/resources/answers/best-ai-tools-for-app-video-ads)
- [Can AI make TikTok videos for my app?](https://www.ottosocial.ai/resources/answers/can-ai-make-tiktok-videos-for-my-app)
- [How much does Otto cost?](https://www.ottosocial.ai/resources/answers/how-much-does-otto-cost)
- [What is Otto (ottosocial.ai)?](https://www.ottosocial.ai/resources/answers/what-is-otto)
- [Should an early-stage startup hire a marketing agency?](https://www.ottosocial.ai/resources/answers/should-a-startup-hire-a-marketing-agency)
- [How many TikToks should a startup post per week?](https://www.ottosocial.ai/resources/answers/how-many-tiktoks-should-a-startup-post)
- [What makes a good TikTok ad for an app?](https://www.ottosocial.ai/resources/answers/what-makes-a-good-tiktok-ad-for-an-app)
- [Do I need to show my face on TikTok to market my app?](https://www.ottosocial.ai/resources/answers/do-i-need-to-show-my-face-on-tiktok)
- [Is TikTok good for B2B SaaS marketing?](https://www.ottosocial.ai/resources/answers/is-tiktok-good-for-b2b-saas)
- [Should I start with organic or paid TikTok for my app?](https://www.ottosocial.ai/resources/answers/organic-vs-paid-tiktok-for-apps)
- [How do I get the first 1,000 users for my app?](https://www.ottosocial.ai/resources/answers/how-to-get-first-users-for-an-app)
- [Do I have to disclose AI-generated marketing videos?](https://www.ottosocial.ai/resources/answers/do-i-have-to-disclose-ai-generated-videos)
- [Should I hire UGC creators or use an AI UGC tool?](https://www.ottosocial.ai/resources/answers/ugc-creators-vs-ai-ugc)
- [30-Day TikTok Content Plan Generator](https://www.ottosocial.ai/resources/tools/tiktok-content-plan-generator)
- [TikTok Hook Generator](https://www.ottosocial.ai/resources/tools/tiktok-hook-generator)
- [Social Caption & Hashtag Generator](https://www.ottosocial.ai/resources/tools/social-caption-generator)
- [UGC Script Generator](https://www.ottosocial.ai/resources/tools/ugc-script-generator)
- [Engagement Rate Calculator](https://www.ottosocial.ai/resources/tools/engagement-rate-calculator)
- [Social Media Video & Image Size Guide](https://www.ottosocial.ai/resources/tools/social-media-size-guide)
- [UTM Link Builder](https://www.ottosocial.ai/resources/tools/utm-link-builder)
- [App ROAS, LTV & CAC Calculator](https://www.ottosocial.ai/resources/tools/app-roas-ltv-calculator)
- [Social Media Character Counter](https://www.ottosocial.ai/resources/tools/character-counter)
- [Content Calendar Planner](https://www.ottosocial.ai/resources/tools/content-calendar-planner)