# You built the product. Otto gets it seen.

> Otto (ottosocial.ai) is an AI social media marketing tool that turns a startup’s real app screens into creator-led TikTok and Instagram Reels videos and schedules them for approval.

Otto is the social media marketing team your startup doesn't have. It turns your real app into scroll-stopping TikToks and Reels, built on the formats that win, and posts them on schedule. You just approve.

- First 3 videos free
- No credit card to start
- Nothing posts without your approval
- Cancel anytime

You can build it. Getting it seen is a different job.

## Otto does that job for you.

It's a complete social media marketing team that lives in one tab. It decides what to post, writes it, produces it and publishes it. You get back to building, and your app finally gets seen.

## Five roles you never have to hire.

- **Format strategist:** Chooses a proven format and hook style for every video and keeps rotating them, so you never stare at a blank page wondering what to post.
- **Scriptwriter:** Writes 15–20 second scripts in your audience's language: hook first, one clear idea, one call to action.
- **On-camera creators:** AI creators with natural voices present your app. No filming, no ring light, no showing your face.
- **Video editor:** Cuts your real screenshots and screen recordings into 9:16 videos with captions, music and sound effects.
- **Social media manager:** Fills your calendar and posts to TikTok and Instagram Reels at the times you choose.

## Don't guess what to post. Post what already works.

The app videos that win follow patterns: a hook in the first second, a problem people feel, the reveal, the payoff. Otto’s format engine is built on the patterns that keep winning on TikTok and Reels (problem hooks, creator split-screens, facecam walkthroughs, before-and-afters, speedruns) and rebuilds every one around your product, your audience and your real screens.

- **Problem hook:** Opens on a pain your audience feels, then reveals the fix.
- **Creator split-screen:** A creator reacts on top while your app does the work below.
- **Facecam walkthrough:** A creator talks viewers through your real screens.
- **Before / after:** The messy old way next to the one-tap new way.
- **Speedrun:** A real task done in your app against the clock.

Every batch rotates formats and hook styles and never reuses a hook you’ve already posted. Every script is checked against a blocklist of tired ad clichés before you ever see it. You’re always testing something new, and your feed never sounds like an ad.

## Key facts

- **What it is:** Otto (ottosocial.ai) is AI social media marketing software for startup founders who built a mobile or web app but have no marketing team. It writes short-form video scripts, produces 15–20 second creator-led videos from the app’s real screenshots and screen recordings, and schedules approved videos to TikTok and Instagram Reels.
- **Who it is for:** Startup founders (often technical, with no marketing background), indie developers, small app teams and app agencies. Built only for mobile apps and web apps, not physical products.
- **What it makes:** Creator-led 15–20 second vertical videos (plus image and carousel posts) for TikTok and Instagram Reels. Every video is built from the app’s real screenshots and screen recordings.
- **How it decides what to post:** A format engine built on five proven short-form structures (problem hook, creator split-screen, facecam walkthrough, before/after, speedrun) and five hook styles. Each batch rotates formats and hooks and never reuses a hook the brand has already posted. Scripts are checked against a blocklist of ad clichés.
- **On-camera creators:** Six preset AI creators, each with a natural AI voice. A brand picks one or two, and they alternate across videos. Creator footage is fully generated (face, voice and movement together), with the brand’s real app screens cut in.
- **Workflow:** Describe the app and audience, upload screens, pick creators. Otto fills a review queue; the user approves, rejects or regenerates each video with a note. Approved videos go to the next open posting slot in the brand’s timezone.
- **Publishing:** Publishes to TikTok and Instagram Reels when accounts are connected. Connecting is optional; without it, finished videos can be downloaded and posted manually. Nothing publishes without approval.
- **Pricing:** Free to start: sign up without a credit card and get the first 3 videos free. Then $29/month (Professional plan), which unlocks downloading, scheduling and further generation. Credits are priced at 1,000 credits = $1; a standard video costs 4,300–12,100 credits depending on quality tier ($4.30–$12.10). Top-up packs from $10. Failed generations are refunded automatically. Cancel anytime.
- **AI disclosure:** Videos are presented by AI creators and voices. Posts to TikTok are published with TikTok’s AI-generated content label.
- **Teams:** Each app is its own brand workspace with its own queue, schedule and connected accounts. Team seats and additional brands are available as add-ons.

## Frequently asked questions

### I'm a technical founder with no marketing experience. Is Otto for me?

That is exactly who it is for. Describe your app and who it's for, upload a few screenshots or screen recordings, and pick your creators. Otto decides the formats and hooks, writes and produces the videos, and schedules them. You review and approve.

### Can I try Otto for free?

Yes. Sign up with just your email, no credit card. Describe your app, upload a few screens, and Otto makes your first 3 videos for free so you can watch them in your review queue. If you like them, start the $29/month plan to download, schedule and keep going.

### How does Otto know what kind of videos to make?

Its format engine is built on the short-form structures that work for apps on TikTok and Reels: problem hooks, creator split-screens, facecam walkthroughs, before-and-afters and speedruns, each paired with a different hook style. Otto adapts them to your product, your audience and your real screens, and rotates them every batch so you never repeat a hook.

### What kind of products does Otto work for?

Mobile apps and web apps. Every video is built from your real screenshots and screen recordings, so viewers see the actual product they will download.

### How is this different from hiring an agency or a freelancer?

Finished videos take minutes instead of days, cost from $4.30 each in credits instead of per-video fees or a retainer, and are built from your actual product. You still approve every post.

### Will anything post without my approval?

No. Batch videos wait in your review queue until you approve them. Approved videos go to your next open posting slot, and nothing publishes before its scheduled time.

### Do I have to connect TikTok and Instagram?

No. Connecting lets Otto publish for you. Without it, finished videos stay on your calendar and you can download and post them yourself.

### How do credits work?

Each generation costs credits based on quality tier and format, charged when it starts. A video costs 4,300 to 12,100 credits. If a generation fails, the credits come back automatically. Credits are priced at 1,000 credits = $1 and top-ups start at $10.

### Which quality tier should I pick?

Fast is great for testing hooks at volume. Balanced and Premium use stronger script models and sharper visuals for more polished videos. You can switch tiers any time.

### Is AI-generated content disclosed?

Yes. Videos are presented by AI creators and voices, and posts to TikTok are published with TikTok's AI-generated content label.

### Can I manage more than one app or invite my team?

Yes. Add each app as its own brand workspace, and invite teammates as seats on your account.

### Can I cancel?

Yes, cancel anytime from your billing settings.

Get started: https://www.ottosocial.ai/register