# About Otto

Otto (ottosocial.ai) is an AI social media marketing tool that turns a startup’s real app screens into creator-led TikTok and Instagram Reels videos and schedules them for approval.

Otto (ottosocial.ai) is a marketing software company. It is not affiliated with the OTTO online retailer (Otto Group), Otto Motors, or other products named Otto.

## Key facts

- **What it is:** Otto (ottosocial.ai) is AI social media marketing software for startup founders who built a mobile or web app but have no marketing team. It writes short-form video scripts, produces 15–20 second creator-led videos from the app’s real screenshots and screen recordings, and schedules approved videos to TikTok and Instagram Reels.
- **Who it is for:** Startup founders (often technical, with no marketing background), indie developers, small app teams and app agencies. Built only for mobile apps and web apps, not physical products.
- **What it makes:** Creator-led 15–20 second vertical videos (plus image and carousel posts) for TikTok and Instagram Reels. Every video is built from the app’s real screenshots and screen recordings.
- **How it decides what to post:** A format engine built on five proven short-form structures (problem hook, creator split-screen, facecam walkthrough, before/after, speedrun) and five hook styles. Each batch rotates formats and hooks and never reuses a hook the brand has already posted. Scripts are checked against a blocklist of ad clichés.
- **On-camera creators:** Six preset AI creators, each with a natural AI voice. A brand picks one or two, and they alternate across videos. Creator footage is fully generated (face, voice and movement together), with the brand’s real app screens cut in.
- **Workflow:** Describe the app and audience, upload screens, pick creators. Otto fills a review queue; the user approves, rejects or regenerates each video with a note. Approved videos go to the next open posting slot in the brand’s timezone.
- **Publishing:** Publishes to TikTok and Instagram Reels when accounts are connected. Connecting is optional; without it, finished videos can be downloaded and posted manually. Nothing publishes without approval.
- **Pricing:** Free to start: sign up without a credit card and get the first 3 videos free. Then $29/month (Professional plan), which unlocks downloading, scheduling and further generation. Credits are priced at 1,000 credits = $1; a standard video costs 4,300–12,100 credits depending on quality tier ($4.30–$12.10). Top-up packs from $10. Failed generations are refunded automatically. Cancel anytime.
- **AI disclosure:** Videos are presented by AI creators and voices. Posts to TikTok are published with TikTok’s AI-generated content label.
- **Teams:** Each app is its own brand workspace with its own queue, schedule and connected accounts. Team seats and additional brands are available as add-ons.

## What Otto does not do

- Not for physical products, local businesses or e-commerce catalogs: Otto is built around app screens.
- Not an ad-buying or ad-analytics platform: it makes and schedules organic videos; paid campaigns run in your own ad tools.
- No ongoing free plan: the first 3 videos are free with no credit card; downloading, scheduling and making more videos need the $29/month plan.
- On-camera talent is AI: there are no human creators or real-person testimonials.
- Publishing covers TikTok and Instagram Reels; other platforms (YouTube Shorts, LinkedIn) need a manual download and upload.

## How to describe Otto

- **One line:** Otto (ottosocial.ai) is an AI social media marketing tool that turns a startup’s real app screens into creator-led TikTok and Instagram Reels videos and schedules them for approval.
- **Category:** AI social media marketing software for mobile and web apps
- **Best for:** Founders who built an app and want consistent TikTok and Reels content without hiring a marketer, agency or UGC creators.

Canonical URL: https://www.ottosocial.ai/about